We've advertised in a variety of places over the years, but the main things are that:

- we've often been in the right place at the right time (and taken advantage of it)
- thanks to various past experiences, we successfully avoided a lot of the usual "new imageboard" blunders that most die from (though we did die once...)
- we've collectively put a fuck-ton of work and effort into making Heyuri "the place to be"