>I just can't understand how are you going to contend with such an established service?
At least initially, Heyuri didn't contend with dicksword but instead utilized it to our advantage

During teh lolico era, Heyuri had an active dicksword where staff and users would hang out and chat (I never joined it personally, but it was well known and linked here on the site) and it was also the primary place for staff communications. There was webhook set up so that there would be notifications on dicksword every time a new post was made to the website, which is how Heyuri managed to have near-immediate replies on par with sites 10x or 100x our size. Note that messages were also relayed between our IRC channel and teh dicksword, although that feature b0rked at some point

As you might expect, teh dicksword became a source of drama and internet slapfights so at some point in the post-lolico era it was relegated to being for notifications only. It recently got shut down bcuz it was registered under the same account as gurochan's - or something like that. Whether or not it should be brought back (for post notifications only) will likely be proposed at teh upcoming Townhall

>How a niche site with an outdated interface can gain any attention at all?
Many younger people are intrigued by what came before them; many older people have fond memories of what once was