A promotional event for pokemon at japanese mcondalds caused a scalping rush which left poor innocent lolis without ANY pokemon cards for themselves! and a lot of food waste, as scalpers were buying food just for the pokemon card and leaving the food behind!

This caused a spiritual eathquake which opened the seal on the gates of Mcdonald land, releasing Ronald into the mortal realm once again, as evident by his return to western advertising ( https://www.youtube.com/watch?v=Z2z2lT0LMEY )