I think a new "soft power war" will occur.

Where countries use certain internet freedoms to engage in soft power.
All countries will censor their internet, but some countries will have different censorship depending on culture.
for instance, in russia homo is banned
in UK criticising homo is banned.
People will use hosts/services/platforms that censor them less, and this benefits certain countries to allow for "dissidents" in other nations to circumvent censorship in their own countries.
Places like china for example are incredibly censored, but they do not censor booba in their games, and what happens to be the big issue right now for gamers? Censorship. The opinion of china goes up with gamers when they see chinese games not censoring and giving them the booba and lolis that the west deprives them. This is a very powerful thing.

this was time tested in the cold war when west germany would win over communists with jeans, pornography and good music.
As censorship becomes more harsh theres also an opportunity to leverage anti-censorship strategically... which is a good thing... total universal censorship would be the worst outcome.